🎉 Up to 70% Off Selected ItemsShop Sale
Ride Smarter, Stay Safer

Ride Smarter, Stay Safer

Experience ultimate visibility and peace of mind with our smart helmets and connected bike lights.

What Our Customers Say

★★★★★

“The durability of this gear is unmatched. It holds up perfectly through my daily high-intensity training sessions.”

M
Marcus R.
★★★★★

“Incredible fit and breathability. UNIT 1 has officially become my go-to brand for all my marathon preparation.”

E
Elena G.
★★★★★

“Fast shipping and premium quality. The compression wear provides excellent support without restricting any of my movement.”

D
David L.

Why Choose Us

10,000+
Happy Customers
500+
Products
50+
Countries

Trending Now

-70%NEW
Thumbnail 1

Gift Card

$25.00

$7.50

-70%NEW
Thumbnail 1Thumbnail 2

FARO Mips

$229.90

$68.97

-70%NEW
Thumbnail 1Thumbnail 2

Water Bottle

$29.90

$8.97

-70%NEW
Thumbnail 1Thumbnail 2

Rain Plugs for NEON

$12.90

$3.87

-70%NEW
Thumbnail 1Thumbnail 2

Helmet Visor for AURA

$39.90

$11.97

-70%NEW
Thumbnail 1Thumbnail 2

AURA Mips

$259.90

$77.97

-70%NEW
Thumbnail 1Thumbnail 2

Set of Silicone Inserts for SPARKY and NEON

$12.90

$3.87

NEW
Thumbnail 1Thumbnail 2

TORCH Backpack

$169.90

Our Story

At UNIT 1, we believe that high-performance gear should never compromise on safety or style. Our mission is to empower urban athletes through innovative protection, from smart helmets like NEON to specialized accessories like our integrated AirTag® holders and weather-resistant visors. We bridge the gap between technology and the road, ensuring every ride is smarter, safer, and seamlessly connected.

Explore the Collection

Best Sellers
Best Sellers
Accessories for AURA
Accessories for AURA
Smart Helmets
Smart Helmets
All Products
All Products
Accessories for NEON
Accessories for NEON
Accessories for FARO
Accessories for FARO

Elevate Your Game With UNIT 1

Discover premium performance gear designed to push your athletic boundaries and break every personal record.

Shop New Arrivals